Slim Jim: Defining “Snap” for a New Generation
SERVICES
Brand Strategy
(CPG) Consumer Packaged Goods
INDUSTRY
People value authenticity, and snapping into a Slim Jim offers an escape from modern day pretension.
STRATEGY
Wherever pretense rears it’s ugly head, be it “influencers” setting up a ring light and tripod at the gym, or being catfished through dating apps, Slim Jim is the escape to something real.
SOLUTION
When you’re ready to snap because the world feels fake and pretentious, Slim Jim snaps you into something real.
Like when the “influencers” are setting up ring lights and tripods in the gym.
Or when you get catfished on another dating app.
Or you have to prove you’re human to a robot.
TIMELINE
06.2025
Client kickoff
Client briefing and campaign alignment
Identify target and campaign goals
Build project timeline through delivery
08.2025
Strategy built and creative teams briefed
4Cs discovery to contextualize our target audience and the state of their world
Define the role that the products will play in our audience’s everyday lives
Better understand competition and the cultural space
Audit client assets and identity
Give clear direction on what we’re planning to escape from with the campaign
Award work to director
Plan the shoot and execute
Work through edits to land on a client approved final cut
09.2025
Production
10.2025
Creative launches in market above and below the line
Place media in TV, digital, and social channels
Align with PR to amplify new campaign messaging
Q1 2026
Wrap up reporting
Deliver success metrics against campaign KPIs
Review sales data
Showcase cultural impact
Build a case study