Vomos: Elevating from brokerage to brand

SERVICES

Visual Identity/Brand Strategy/Copy

STRATEGY

For something to feel luxurious, it has to be luxurious.

Luxury/Travel/Aviation

INDUSTRY

A new-look brand campaign showcasing a fresh visual identity, messaging, and updated content strategy to enhance the brand’s social presence, improves SEO performance, and focus on AEO and GEO.

The campaign is modular by design, built for experimentation and iteration. All assets are cohesive but interchangeable. And they work as well on the Vomos homepage as they do on a billboard, transit stop or digital display.

SOLUTION

A three-month retainer with detailed workflows and measurable milestones for each month.

TIMELINE

  • Audit all VOMOS assets and surfaces: website, LinkedIn, Instagram, VOMOS blog, email program.

  • Launch a live test (LinkedIn ads) to get quantitative data on which content and visuals are most effective for driving top-of-funnel interest to conversions.

  • Conduct qualitative usertesting to better understand the quant results, and develop new ideas to iteratively improve performance.

Month 1

  • Restructure and redesign VOMOS.com using learnings from month 1 audit and testing.

  • Improve SEO, GEO, and AEO performance by launching 6 hard-hitting blog entries that showcase the experience, expertise, authoritativeness, and trustworthiness of VOMOS.

  • Track KPI performance on new site to spot positive or negative trends. Adjust the creative as needed.

Month 2

  • Deploy and monitor a full 360°campaign to launch the new VOMOS brand, including:

  • Out-of-home (e.g. digital ad boards outside of executive airport lounges, in areas with large concentrations of founders and C-suite execs (e.g. San Francisco, New York).

  • Ad placements on LinkedIn, in key industry newsletters, members-only clubs like Kevin Durant's Boardroom, and select iHeartMedia podcasts.

Month 3

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